Frequently Asked Questions


  • What is the Elephant Armor System?

    It’s a combination of pre-testing, application and post-testing to ensure that the PURE® Hard Surface disinfectant is being properly applied to playgrounds and that germs, viruses and bacteria are eradicated daily.

  • Does PURE Hard Surface really work?

    It does! It may almost seem too good to be true, but it really does protect against viruses and bacteria, without introducing harmful and dangerous chemicals.

  • How does the PURE Hard Surface cleaner work?

    Time for us to bust out the science-y stuff. PURE Hard Surface contains silver dihydrogen citrate (SDC), which kills microorganisms by two modes of action: 1) the silver ion deactivates structural and metabolic membrane proteins leading to microbial death; 2) the microbes view SDC as a food source, allowing the silver ion to enter the microbe. Once inside the organism, the silver ion denatures the DNA, which halts the microbe’s ability to replicate and leads to its death. This dual action makes SDC highly and quickly effective against a broad spectrum of microbes.

  • Does it work quickly?

    Yes! PURE Hard Surface kills bacteria and viruses in two minutes or less, and fungus in five minutes. Some of the most common germs are killed in less than a minute, including Salmonella (killed within 30 seconds), Norovirus (killed within 1 minute) and Influenza (killed within 30 seconds).

  • What about resistant bacteria?

    PURE Hard Surface works on even the toughest of germs and is effective against resistant strains like MRSA and VRE.

  • How does it compare to existing disinfectants?

    We hate to brag, but it’s a pretty darn great product. The SDC in PURE Hard Surface kills bacteria and viruses 20 times faster than most leading disinfectants, and like we said, it does all of this without harmful chemicals. (OK, we love to brag about that.)

  • How do I apply the Elephant Armor system?

    Here is a short video that demonstrates how to apply the disinfectant:


  • The Elephant Armor System sounds great for playground cleanliness, but is it safe?

    You bet. We use PURE Hard Surface, which does not introduce harmful chemicals to the playground, yet works so well at eliminating those germs that can hang around and make your kids sick.

  • If it’s so harmless, how does it kill germs?

    Great question. While PURE Hard Surface is highly toxic to bacteria, fungus and virus, it is made from ionic silver and citric acid, and there is no toxicity associated with silver ions and citric acid, particularly at the low concentrations found in PURE Hard Surface required to control microorganisms.

  • How do I know if a playground has earned the Elephant Armor Certification?

    Look for a sign displaying the Elephant Armor Stamp of Approval at your local indoor play center.

  • What does the Environmental Protection Agency (EPA) say about it?

    Based on the EPA toxicity categorization of antimicrobial products that ranges from Category I (high toxicity) down to Category IV, PURE Hard Surface is rated in the lowest toxicity category, IV, while traditional disinfectants typically fall into Categories I and II.


  • What is the Elephant Armor Stamp of Approval?

    The Elephant Armor Stamp of Approval shows the cleanliness of the playground and ensures that only cleaning products that do not leave behind harmful chemicals are used. If the tests come back clean, the fast food restaurant earns the Elephant Armor Stamp of Approval.

  • How will customers know our playground has been approved?

    We’ll provide signage and additional marketing pieces to display in your play area. Plus, parents and grandparents soon will be able to locate all Elephant Armor play centers from their mobile device.

  • Is Elephant Armor directly affiliated with the fast food restaurant industry or PURE Hard Surface?

    In a word: No. PURE Hard Surface is the disinfectant utilized by the Elephant Armor process. While PURE is a strategic partner, there is no direct association. Further, Elephant Armor has no affiliation with any restaurants. We believe in the independence and accuracy of our work. In helping businesses create a clean, disinfected play area for children, everyone benefits.

  • How can I buy this amazing disinfectant for use around my home?

    Easy! Simply visit PURE’s website


  • I’m a quick service restaurant owner. How can I get the Elephant Armor Stamp of Approval for my play center?

    It’s super easy to get started. Call 844-439-8588 to order, and we’ll take it from there.

  • Will it be very time- and labor-intensive to apply the product?

    No, not at all! The product comes ready to use and is a no-rinse formula, so you just apply it once a day and you’re done.

  • Is it expensive?

    We don’t think so. Pricing starts around $7/day. We think it’s a small price to pay for cleaner playgrounds.

  • Whom can I call for help with Elephant Armor?

    If an issue or questions come up, call our service team at 844-439-8588. They’ll be happy to help.

Want to know more?

We’d love to share more information about Elephant Armor and the PURE Hard Surface product.

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